Post by account_disabled on Nov 26, 2023 6:26:22 GMT
Think about the user path and act based on the sales funnel In the activities described, we focus on acquiring new users and future customers. Our goals are to maximize reach in the target group and the quality of advertising while maintaining the lowest possible media costs. We operate at the first stage of the sales funnel, the stage of generating brand awareness. mat. own Cube Group The previously presented data on ad visibility, increase in reach and number of sessions, and user activity on the website show that by purchasing space at a CPM as low as PLN. , we are able to effectively open the sales funnel. We need to guide users brought to the website in this way through the next stages of the funnel the decisionmaking process and the purchase.
These should be based largely on marketing automation tools and precise remarketing. Wojciech Kyciak, president of Online is our element, that's where we come from and that's what we focus on, but we know that our potential customers are not only online, hence the Email Marketing List idea for the TV campaign and its continuation. We try to be everywhere where we see sales potential. Our main online marketing channel is, of course, as in many other ecommerce businesses, Google Ads, but email marketing is also an important source of sales for us.
Recently, we have also been focusing more on social media Facebook, Instagram and YouTube. We actively use affiliate programs and cooperation with influencers. We are also familiar with marketing automation, which we use. How did the quarantine period in Poland affect your activities? These are difficult times for all of us and we must meet the new challenges we face. However, the quarantine period did not significantly affect our marketing activities.
These should be based largely on marketing automation tools and precise remarketing. Wojciech Kyciak, president of Online is our element, that's where we come from and that's what we focus on, but we know that our potential customers are not only online, hence the Email Marketing List idea for the TV campaign and its continuation. We try to be everywhere where we see sales potential. Our main online marketing channel is, of course, as in many other ecommerce businesses, Google Ads, but email marketing is also an important source of sales for us.
Recently, we have also been focusing more on social media Facebook, Instagram and YouTube. We actively use affiliate programs and cooperation with influencers. We are also familiar with marketing automation, which we use. How did the quarantine period in Poland affect your activities? These are difficult times for all of us and we must meet the new challenges we face. However, the quarantine period did not significantly affect our marketing activities.