Post by account_disabled on Nov 29, 2023 5:01:45 GMT
It is therefore important to have written authentic content. At Blacklinko, we can read that updating old blog articles could increase your traffic by up to 111%. It is therefore important to keep your content up to date. Detailed content is more easily indexed on the first page of Google. On average, articles referenced on this popular first page have 1,890 words (according to Abondance). So don't be afraid to give complete information to your readers. Before contacting a company, DemandGen tells us that 40% of consumers view between three and five pieces of content on the company's website. It is therefore crucial to provide content in sufficient quantity and quality to convert your visitors into customers. Content marketing is important for growing your business, but also for improving your ROI .
The icing on the cake: your content strategy will also be one of the pillars of your SEO . And it turns out that according to the SEMrush blog , natural SEO is five times more effective in the long term than paid advertising for ranking in Google! 3. HOW DOES A CONTENT MARKETING STRATEGY WORK? To help you understand how content marketing works , keep in mind that the operation of Phone Number List a content marketing strategy is divided into three different stages. Each involves different objectives and formats. notoriety, commitment, transformation 3.1. MAKE YOUR CONTENT KNOWN: NOTORIETY To respect the purchasing journey of your target customers, you must first create informational content that will develop your notoriety. To do this, I invite you to find out about web writing .
3.2. ENGAGE THE READER: ENGAGEMENT In the continuation of your target's purchasing journey, we address an Internet user who is aware of their problem. He knows he has to solve it and asks more about his options. You will present your products or services in particular. Content creation here will focus more on the characteristics of your offers, their usefulness or even the use cases of the products you sell. The goal is to push your prospects to more seriously consider making a purchase from your company. Content formats that lend themselves well to the game during this stage are for example infographics, frequently asked questions or even tutorials, practical articles and case studies.
The icing on the cake: your content strategy will also be one of the pillars of your SEO . And it turns out that according to the SEMrush blog , natural SEO is five times more effective in the long term than paid advertising for ranking in Google! 3. HOW DOES A CONTENT MARKETING STRATEGY WORK? To help you understand how content marketing works , keep in mind that the operation of Phone Number List a content marketing strategy is divided into three different stages. Each involves different objectives and formats. notoriety, commitment, transformation 3.1. MAKE YOUR CONTENT KNOWN: NOTORIETY To respect the purchasing journey of your target customers, you must first create informational content that will develop your notoriety. To do this, I invite you to find out about web writing .
3.2. ENGAGE THE READER: ENGAGEMENT In the continuation of your target's purchasing journey, we address an Internet user who is aware of their problem. He knows he has to solve it and asks more about his options. You will present your products or services in particular. Content creation here will focus more on the characteristics of your offers, their usefulness or even the use cases of the products you sell. The goal is to push your prospects to more seriously consider making a purchase from your company. Content formats that lend themselves well to the game during this stage are for example infographics, frequently asked questions or even tutorials, practical articles and case studies.