Post by account_disabled on Dec 6, 2023 11:14:12 GMT
Here I will explain how to find your audience, what they are looking for and the keywords you need to aim for to get your article positioned. Without preamble, the only way to write truly well is to write in the language and tone of your audience. The mistake that many make is to neglect this phase, to take for granted that they know the final reader well or worse, to think that the final reader thinks, reasons and understands at exactly the same level as the writer. A text that is aimed at an audience of restaurateurs to whom I want to sell business software must necessarily be different from content written for new parents who want to protect the safety and security of their children.
This should be the starting point and it is not so obvious. So the first question you need to ask yourself is: Who am I writing for? What type of language and tone is the reader who will read my content used to? The most important question Country Email List of all: what kind of help do they need? What is the answer they are looking for? You have to care about their problems, their desires, their difficulties, to get into their heads and make them say: this article is speaking to me, it seems like it reads inside me! If they are looking for help learning a certain task, they may prefer a detailed post that explains an intricate step-by-step process. For example a recipe or a tutorial for attaching the button to the jacket. Or if they are looking for information on a certain topic that they need quickly, then they may prefer a page that is straight to the point, rather than beating around the bush with superfluous information.
This work is the most complex, it requires time for research, but once done, the rest will come much more naturally and bear much more fruit. The second lesson of this guide is about why you write, the intent of your content. Because the dynamics and strategies of the text also change based on your intent. Let's see together. SEO Copywriting: why you write You should know, first of all, that with the progress of the Google algorithm some old SEO practices have become obsolete, useless. You must always keep yourself updated. You will still find people out there suggesting certain Black hat SEO practices of keyword stuffing and invisible text, which no longer work against Google.
This should be the starting point and it is not so obvious. So the first question you need to ask yourself is: Who am I writing for? What type of language and tone is the reader who will read my content used to? The most important question Country Email List of all: what kind of help do they need? What is the answer they are looking for? You have to care about their problems, their desires, their difficulties, to get into their heads and make them say: this article is speaking to me, it seems like it reads inside me! If they are looking for help learning a certain task, they may prefer a detailed post that explains an intricate step-by-step process. For example a recipe or a tutorial for attaching the button to the jacket. Or if they are looking for information on a certain topic that they need quickly, then they may prefer a page that is straight to the point, rather than beating around the bush with superfluous information.
This work is the most complex, it requires time for research, but once done, the rest will come much more naturally and bear much more fruit. The second lesson of this guide is about why you write, the intent of your content. Because the dynamics and strategies of the text also change based on your intent. Let's see together. SEO Copywriting: why you write You should know, first of all, that with the progress of the Google algorithm some old SEO practices have become obsolete, useless. You must always keep yourself updated. You will still find people out there suggesting certain Black hat SEO practices of keyword stuffing and invisible text, which no longer work against Google.